Super Bowl - Super Expensive or Just More Super Hype?
According to Challenger Gray, a Chicago-based consulting firm, this year's Super Bowl will cost U.S. employers $780 million in lost productivity during the week prior to the big game and another $156 million on the Monday following the game. The lost productivity is due to time spent on football pools, planning parties, discussing line-ups and post-game disection of both the game and the commercials.
The calculations are based upon an assumption that workers will spend 10 minutes a day on Super Bowl related discussions. In acuality is that any different than workers taking 10 minute breaks any other time of the year, or spending 10 minutes discussing a favorite movie or television show? Is this REALLY a problem or is it simply another way for a non-sports related company to get in on the Super Bowl hype and marketing?
To read more of Challenger Gray's Super Bowl prediction click here: Super Bowl's Lost Work Cost
Posted by Denise Knutson, Senior Consultant, The H.S. Group
The calculations are based upon an assumption that workers will spend 10 minutes a day on Super Bowl related discussions. In acuality is that any different than workers taking 10 minute breaks any other time of the year, or spending 10 minutes discussing a favorite movie or television show? Is this REALLY a problem or is it simply another way for a non-sports related company to get in on the Super Bowl hype and marketing?
To read more of Challenger Gray's Super Bowl prediction click here: Super Bowl's Lost Work Cost
Posted by Denise Knutson, Senior Consultant, The H.S. Group
posted by The H.S. Group at
6:10 AM
1 Comments:
I'd comment, but I wouldn't want to take up any more company time with this particular topic.
By
Anonymous, at 11:59 AM
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