Mass E-mail: The New Sales Frontier?
If you are one of the billions of people worldwide who has signed up for any number of e-mail accounts, free or not, chances are you have already fallen victim to an ever-increasing sales trend: mass e-mails.
In a recent report from MSNBC, internet giants Yahoo! and AOL are introducing a for-fee program on e-mail to help their clients reduce mass junk e-mails, commonly referred to as spam. Such a program would weed out mass e-mails for paying customers, making the process of e-mail communication much more efficient. Though many e-mail carriers already implement a similar program, this one promises to be more accurate and thorough, working in the customer’s favor.
Likewise, a poll on CNNMoney.com questions whether businesses should be charged for sending mass e-mail messages. At this point, the “Absolutely” response has a substantial lead with a total of 53% of all respondents making an effort to reclaim their inboxes from these un-welcomed, time-consuming messages. Through this plan, companies would be charged between ¼ cent to 1 cent per e-mail, thereby reducing the amount of spam and e-mail ploys that land in the consumer’s inbox. Meanwhile, plans for implementing this program within the next two months have several organizations in an uproar, claiming that charges such as these are a form of e-mail taxation. Read the complete article from CNNMoney.com.
So the bottom line remains, despite efforts to push products and services (legit or not) via the World Wide Web, perhaps companies need to start listening to consumers and find other methods of promoting sales that do not include overstepping the boundaries of privacy.
Does your company utilize mass e-mails to promote your products/services? What responses have you seen, either positive or negative toward such marketing techniques?
Posted by Shelly Paul, Career Management Coordinator, The H.S. Group
In a recent report from MSNBC, internet giants Yahoo! and AOL are introducing a for-fee program on e-mail to help their clients reduce mass junk e-mails, commonly referred to as spam. Such a program would weed out mass e-mails for paying customers, making the process of e-mail communication much more efficient. Though many e-mail carriers already implement a similar program, this one promises to be more accurate and thorough, working in the customer’s favor.
Likewise, a poll on CNNMoney.com questions whether businesses should be charged for sending mass e-mail messages. At this point, the “Absolutely” response has a substantial lead with a total of 53% of all respondents making an effort to reclaim their inboxes from these un-welcomed, time-consuming messages. Through this plan, companies would be charged between ¼ cent to 1 cent per e-mail, thereby reducing the amount of spam and e-mail ploys that land in the consumer’s inbox. Meanwhile, plans for implementing this program within the next two months have several organizations in an uproar, claiming that charges such as these are a form of e-mail taxation. Read the complete article from CNNMoney.com.
So the bottom line remains, despite efforts to push products and services (legit or not) via the World Wide Web, perhaps companies need to start listening to consumers and find other methods of promoting sales that do not include overstepping the boundaries of privacy.
Does your company utilize mass e-mails to promote your products/services? What responses have you seen, either positive or negative toward such marketing techniques?
Posted by Shelly Paul, Career Management Coordinator, The H.S. Group
posted by The H.S. Group at
11:41 AM
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